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Share & discuss about career,Business, Agro-food/ FMCG products,Social media learning.

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Competent professional ( technically qualified with MBA Marketing &Finance) with verifiable year after year success within startups, turnaround and rapid change environments with Food/FMCG products.Strategic thinker, Organization builder & Competent in identifying business Obj. with value add motive, Devising policies, Formulating periodic business plans with budgets,sales forecasts & implementation ability with time lines.

Provided launch pad to ‘Sumeru’ Frozen & ‘Cremica’ Liquid condiments Products . Re-stratezised " Venky's" &" ROC" Chicken products, Worked with " Kwality icecreams".
Initiated, visualized & provided Strategic shift to companies I worked with focus to future business environment for B2B & B2C .Proficient in / New products/Recipe developments, Product Costing, Building Pricing strategy, Branding & promotions, Packaging development, Logistics, Warehousing & Ingredients sourcing.Versatile in handling Frozen /Chilled / Any food product with effective networking across various Personnel- Functions & Companies in Food /Hospitality/Other industries with good understanding of Food chain, Quality programmes ,Economics,Financialmarkets,Accounting ,Taxation, Food processing technology, Food production & various world / spec. Indian cuisines.
A keen observer & tracker of Global changes with a good understanding of Indian Govt. structure, Statutory Indian bodies, Ministries, Laws, Trade associations etc. Having additional interests in Current affairs, Social media marketing learner & open to discuss Ideas/opporutunities on Career/ Consultancy/ Business.

Interdependently Provided Management & Mktng. consultancy including related functions for food prod. to Domestic units & Importers. New product identification for Importers, Est. setup for prod imports including price building from Australia & Thailand & developed sales channels including Modern retail. Interacts elaborately with overseas food companies for exports & imports. Worked with Honey, Snacks, Flavors and Seasonings,Herbs, frozen bakery & dough products etc.

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Tuesday, October 5, 2010

Food products: Law on Mandatory requirement of "Date printing on Packed Food"

The Law to write both  "Date of Manufacturing & date of expiry" on all packed food products was made mandatory few years back by Indian Govt. toprotect the interests of Consumer & their health. Many developed economies just have it mandatory to write only "Date of expiry/ Best before date", as the declaration are provided by scientific establishment of Proper shelf-life for each product.
The result is, Consumers go more by "Date of Mfg" & never bother for "Best before date" demanding products which are few days old only,considering they might have gone inferior.It is just not possible to offer Freshest In the modern world with producing factories & markets quite far from each other.
Consequentially, huge unsold Food inventories go waste  at some stage of  the  supply chain which is a criminal wastage for a Food starved nation. Needless to say ultimately the cost of such wastage would be taken out from Consumer's pocket only & loaded in product's prices .
Ultimately, what it is meaning is this unwise & short-sighted step of Govt. is damaging, and not helping anyone including Consumer as well & adding to the  misery. Finally the result is loss of useful food & higher prices.More hunger & more poverty.

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